About
Who We Are
Shanghai Falanke E-commerce Co., Ltd. is a cross-border digital growth and marketing service provider dedicated to helping Chinese brands and manufacturers expand into global markets.
Originating from overseas traffic and performance marketing, we have evolved from a data-driven growth team into a full-chain cross-border service partner. Since 2018, we have accumulated deep practical experience across global advertising platforms, app growth, cross-border e-commerce, and B2B foreign trade.
Our mission is simple:
to make Chinese brands truly understand and succeed in global markets.
2018 — Foundation: Traffic-Driven Growth Hacker
-Started from overseas traffic monetization (Google AdSense / Affiliate / Amazon Affiliate)
-Built performance marketing & UA acquisition expertise
-Scaled mobile app distribution with 3 apps featured on Google Play globally
➡ Capabilities Built: Traffic Strategy, Platform Playbook, Acquisition & Optimization
2022 — Transition: From Product to Service
-Shifted from traffic products to cross-border services
-Built full-stack capability across “Traffic → Conversion → Supply → Compliance”
-Officially incorporated and positioned as a Cross-border Service Provider
➡ Capabilities Built: Full Growth Stack, Cross-border Execution, Service Playbook, Case Validation
2024 — Execution: Multi-Market & Multi-Industry Validation
-Delivered results across C-end E-commerce / Industrial B2B / Niche Apparel / 3D Printing
-Developed SEO + Ads + Content + Localization + Inquiries as a growth system
-Shifted from isolated performance wins to holistic “Go-to-Market & Branding” capability
➡ Capabilities Built: Systematization, Case Scalability, Market Repeatability
2025 — Industrial Belt + Belt & Road Play
-Launched Yueqing branch to serve Wenzhou’s “Electrical Capital” export ecosystem.
-Established Suzhou subsidiary aligned with Belt & Road trade strategy.
-Secured exclusive China-side rights for a Kyrgyzstan government-backed B2B platform.
➡ Moves from “selling services” to “controlling corridors & channels”
A Few Words About
Our Team
Our team is composed of cross-border practitioners, growth strategists, and execution specialists with strong hands-on experience in global markets.
We come from diverse backgrounds including performance marketing, app growth, cross-border e-commerce operations, B2B foreign trade, and brand content strategy. Rather than theoretical consultants, we are a results-driven execution team that has grown projects from zero to scale.
We believe execution capability is the real competitive advantage in cross-border business, and our team is built entirely around that principle.
Franke huang
Founder - CEO
Zhang
CFO
Jane Pu
Marketing Head
Zeno Hu
Lead Developer
Jelly Chen
Intern Designer
Rain Wang
Intern Designer
WHAT WE DO
Global Traffic & Performance Marketing
1、Google Ads, Meta (Facebook & Instagram), TikTok Ads optimization 2、Multi-search engine coverage: Google, Bing, Yahoo, Yandex 3、Full-funnel data tracking and ROI optimization
Cross-Border E-commerce Operations
1、Independent site setup and operations (Shopify Plus, WooCommerce) 2、Platform onboarding and optimization (Amazon, Shopee, etc.) 3、Conversion rate optimization and overseas warehouse coordination
B2B Foreign Trade Digitalization
1、Overseas buyer acquisition via SEO, SEM, and data mining 2、Customs data analysis and proprietary lead generation systems 3、Trade compliance, tax rebate, and exhibition support
Brand & Content Marketing
1、Social media matrix operations (TikTok, YouTube, LinkedIn, Facebook, Instagram) 2、Video SEO, influencer marketing, affiliate programs, and email automation 3、Long-term brand asset and organic traffic growth
