Industry: Cross-border E-commerce / Shopify | Project stage: Business model and storefront operations
Project Background
Serve Chinese-speaking customers in Australia seeking access to familiar household and lifestyle goods through an owned commerce channel.
Our Approach
Developed a Chinese-language Shopify-oriented cross-border shopping proposition, focusing on product presentation, service positioning and practical operation of an independent sales channel.
Progress and Evidence
This is an operated cross-border commerce initiative. Revenue, buyer totals and profitability are not publicly quantified here.
澳洲袋鼠好货｜跨境电商独立站项目
项目背景：面向澳洲华人与留学生消费群体，提供中国生活用品购买与独立站购物体验。
服务内容：开展中文Shopify独立站、商品展示、跨境购物流程与用户服务定位相关业务。
进展与证据边界：属于真实跨境电商业务实践；未将未经核实的销售额或客户数量写入案例。
Project descriptions distinguish completed work, reported milestones and plans. Metrics are not independently audited unless expressly stated.
